Athena Collective Announces Wayflyer as First Funding Partner, Bringing Fast, Flexible Capital to Female Founders

Vancouver, BC — March 2, 2026

Athena Collective announced a strategic partnership with Wayflyer, a leading revenue-based financing platform, as its first funding partner. The collaboration brings fast, flexible capital and growth analytics tools to Athena's community of female founders, owners, and operators — expanding access to the resources women-led businesses need to scale with confidence.

Wayflyer provides non-dilutive financing ranging from $10K to $20M, with funding available in as little as 24 hours. Unlike traditional financing, Wayflyer requires no equity and no personal guarantees, offering instead a single transparent fee with repayment schedules that align with business cash flow cycles. The platform has deployed over $5B to thousands of businesses globally and is backed by industry leaders like J.P. Morgan.

The partnership reflects a shared commitment to supporting ambitious, scalable women-led businesses. For Wayflyer, becoming Athena Collective's first funding partner presented a unique opportunity to help shape and support the community from the very beginning while creating meaningful, long-term impact.

"This partnership is a powerful reflection of who we are as an organization: myself, Head of Partner Marketing, and Senior Product Manager are all women. Partnering with Athena Collective allows us to authentically showcase women supporting women across every level of business, from leadership to funding to growth."
— Kim Renzi, Head of Partnerships at Wayflyer

"Access to capital remains one of the greatest barriers to scale for female founders, not because the ambition isn't there, but because the infrastructure hasn't been built for how women actually grow businesses. At Athena Collective, we are intentionally building that infrastructure. Partnering with Wayflyer as a funding partner allows us to provide fast, non-dilutive capital aligned with real cash flow, which gives women the clarity, confidence, and control they need to scale without sacrificing ownership."
— Sarah Bundy, Founder & CEO, Athena Collective

Beyond capital, Wayflyer provides Athena members with access to free analytics tools that deliver clarity on marketing performance, cash flow, and growth opportunities — helping founders make smarter, data-driven decisions as they scale.

The collaboration addresses a critical gap in the funding landscape. Women founders continue to receive a disproportionately small share of venture capital, making access to non-dilutive, flexible financing options essential for building sustainable, scalable businesses. By partnering with Wayflyer, Athena Collective strengthens its ability to provide members with comprehensive support across the entire founder journey, from day one to exit.

Wayflyer's flexible repayment structure — offering daily, weekly, or monthly schedules — is designed to align with the realities of how businesses actually generate revenue, giving founders the breathing room to invest in growth without the pressure of fixed monthly payments or equity dilution.

This partnership marks a significant milestone for Athena Collective as it continues to build strategic infrastructure that helps women start, scale, and exit businesses with clarity, confidence, and control. By bringing together community, resources, and now accessible capital, Athena is creating an ecosystem where women-led businesses don't just survive — they thrive.

About Athena Collective

Athena Collective is the strategic infrastructure designed for every female founder, owner, and operator across the entire founder journey, from day one to exit. Built as a personalized roadmap that evolves with members, Athena provides the right resources, connections, and guidance at every stage. Athena Collective combines smart technology, curated resources and workshops, and online and in-person communities to help women start, scale, and exit businesses with clarity, confidence, and control.

About Wayflyer

Wayflyer is a financing platform that empowers consumer brands to scale with fast, flexible, and non-dilutive funding. By leveraging data-driven insights and advanced analytics, Wayflyer helps small businesses optimize cash flow, invest in marketing, and seize growth opportunities with confidence. Since its launch in 2020, Wayflyer has deployed over $6 billion in working capital to thousands of brands worldwide.
🌐 wayflyer.com

Media Contact

Colby Davidson
Marketing Manager, Athena Collective
📧 marketing@athenacollective.co
🌐 athenacollective.co