The growth platform for women to build, scale, and exit successful companies.
Personalized knowledge, resources, relationships, and expertise for every stage of the entrepreneurial journey.
The free assessment is thirty five questions and takes just four minutes.
Good morning, Maya.
Selling and pricing is taking shape.
- HHannah Obi has pricing in place, and is happy to be asked.
- ThuThe pricing clinic, Thursday at 10.00 am your time.
- The retainer pricing worksheet. Twenty minutes.
Our Sponsors & Community Partners
- Fewer than12%
- of women-owned businesses in the US reach $100,000 a year in revenue.
- Fewer than2%
- reach $1 million.
We exist to change that.
Our mission
Scale the economic advancement of women through successful entrepreneurship.
Our north star
100 million women thriving in business and in life.
Most women founders aren't short on ambition. They're held back by confidence, competence, or capacity.
The support exists. It is spread across podcasts, groups, newsletters, events and a friend of a friend. So you spend your energy looking for help instead of building, and three questions stay open.
- Confidence
Do I trust myself to make the right call?
Experience, exposure and not knowing what you don’t know yet.
- Competence
Do I know enough to make it?
Strategy, finance, sales, hiring, operations, technology, and more, all at once.
- Capacity
Do I have the time and energy to act on it?
One founder, a small team, and a life outside the business.
A growth platform, not just a community.
One intelligent platform that grows alongside you from your early company through build, scale and exit. It combines two things.
Technology
A recommendation engine that learns who you are and where your business is, then matches you with what you need next. It already holds 200+ skills across 35 competencies.
Ecosystem
A vetted network of peers, experts, capital providers, tools and strategic partners. We enable the ecosystem; members and partners power it.
Athena doesn't try to contain every answer. It gets exceptionally good at knowing which answer, and which person, tool or resource, a founder needs next. A match can be an expert, a vendor, a peer, a resource, a podcast, a workshop or an event.
How Athena works
The 3C² model
Build your confidence, competence and capacity, through consolidation, curation and connection, resulting in clarity, capital and control.
What holds founders back
- Confidence
- Competence
- Capacity
What Athena does
- Consolidation
- Curation
- Connection
What you leave with
- Clarity
- Capital
- Control
The intelligence layer between you and everything that could help.
From “I don't know what to do” to a clear next move, every week.
Tell us where you are
Nine questions about you and the business when you join. Where it is, who is in it with you, what it needs now and what you need for yourself.
What does the business need right now?
Pick up to two.
- Get my first customers
- Build revenue
- Find and build my team
- Get things off my plate
See what matters next
Thirty five competencies, each asked as one plain sentence. Say what is in place and what is taking shape, and Athena puts the right help beside each one.
You have a way of selling that does not depend on how you feel that day, and you hold your price when somebody pushes.
- A member who has it in place and is happy to be asked
- The pricing clinic on Thursday
- Four activities under the skills in it
Act on it, with support
Ask a question and it goes to the members who already have that in place. Book the clinic, open the worksheet, meet the partner who does exactly this.
How did you move a client from project fees to a monthly retainer?
Hannah Obi
I kept the first three months at the project rate and wrote down what the retainer covered. They said yes in a week.
Watch yourself level up
Every skill has four levels, from awareness to leadership, and you move up them by doing the work. Nothing is taken away if you go quiet for a month.
- Awareness
- Functional literacy
- Application
- Leadership
The Functional Founder™ Framework
You don't have to become the accountant, the lawyer and the CMO.
You need enough literacy to spot the issue, ask the right questions and know when to learn it, delegate it or bring someone in. The framework is the map of what that takes, and Athena shows you where you are on it.
- Pillars
- 7
- Competencies
- 35
- Skills
- 200+
Growing your sales
Knowing your best customer
You can describe your best customer closely enough that somebody else could spot one.
How people see you
People describe what you do the way you would describe it.
Getting in front of new people
You have a way of getting in front of new people that works when you are not chasing it.
Selling and pricing
You have a way of selling that does not depend on how you feel that day, and you hold your price when somebody pushes.
Relationships that bring you work
At least one relationship brings you work without you chasing it.
It grows with you. One place to get what you need at every stage.
“What do I do next?”
Growth is real, and so is the ceiling. Every decision still runs through you.
From glass ceiling to a scalable company with a clear next move.
Leadership, systems, team and cash. The infrastructure that lets the company grow without you in every room.
Handing work off
You know what you should stop doing yourself, and some of it has already gone.
Cash flow
You know the month you would run out, if nothing changed.
Writing down how things are done
The things you do every week are written down, not remembered.
3C² · What members leave with
Clarity, capital and control. And the confidence they build starts the cycle again.
Clarity
“I know what matters and what to do next.”
Less noise, clearer priorities and stronger decisions, with your effort where it counts most.
Capital
“My cash flow is steady and my company is worth more.”
Revenue, profit, cash flow, funding and the value of what you own. Not only fundraising.
Control
“I have the agency to determine what happens next.”
The choice to build, hire, raise, stay independent or sell, on your own terms.
- Curation
“It’s surfaced things I didn’t know I needed to think about yet.”
Joe Graham - Connection
“Access to people and resources that help me move faster.”
Lila Galipeau - Clarity
“You get exactly what you need to build right where you are.”
Jenni Schrader - Competence
“The workshops with subject matter experts have expanded how I think about growth and leadership.”
Hope Mikal
One membership, everything included.
Cancel whenever you like.
Basic
Everything a founder uses inside Athena.
$49.99
- All thirty five competencies, and what matters next for each
- Ask the room, and introductions to members who have been there
- Learn: resources, prompts and playbooks matched to you
- Gatherings, clinics and expert workshops
- Perks from vetted partners
- Office hours with the founders
Pro
For founders who also sell to other founders.
$79.99
- Everything in Basic
- Your business in the directory, with a page of its own that members can find and write to
“88% of women-owned businesses never reach $100K in revenue. Less than 2% hit $1M. We exist to fix that.”
Sarah Bundy, Co-Founder & CEO
Sarah Bundy
A multi-company founder with a mid-market exit, and years of pattern recognition in growth and partnerships.
Mikayla Stewart
Product and technology depth, and more than 75 startups supported across more than $150M raised.
What founders ask before they join.
Anything else, write to hello@athenacollective.co.
The growth platform for women to build, scale, and exit successful companies. It learns where you and your business are, then brings the right knowledge, members, experts, partners and gatherings to you. Community, content and events are parts of it. The platform is what ties them to you.
You don't need to know everything about running a company. You need to know what matters next.
See where your business stands across all 35 competencies in just four minutes, free. Or join, and have Athena working on it with you from today.